Análisis estructural del sector estratégico de telefonía móvil en Colombia

Abstract

Taking as study base the structural analysis of strategic sectors, was established a diagnose about the behavior of the Mobile Market in Colombia; the main and most representatives companies were taken from the market as investigation sample, also we made pertinent interviews and investigations based on the points established as key indicators in the structuring of the present project; the final results formulate a state of „‟hacinamiento‟‟, characterized by the offer of products and services through the same channels and focused on the same segments of market.