Incidencia de las técnicas de investigación cuantitativa en el diseño de estrategias de marketing electoral. Análisis de la campaña para la presidencia del partido verde 2010.

Abstract

The Green Party's political campaign for the presidency in 2010 was a campaign with many peculiarities. This paper analyzes the campaign and remarks the techniques of quantitative research and the impact of these marketing strategies in the election, the above model under the marketing plan of Professor Francisco Javier Barranco.