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Neuromarketing mix para generar estímulos sensoriales en los productos de la empresa, Lácteos Fino en la ciudad de Latacunga
(Escuela Superior Politécnica de Chimborazo, 2022-06-09)
The company Lácteos Fino located in the city of Latacunga is immersed in countless competitors, which is the reason why it is making incursions into the neuromarketing mix to generate products that stimulate the senses of ...
Plan de merchandising para mejorar la calidad del servicio. Caso: Hotel Zeus de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2020-10-07)
The main aim of this research project is to design a merchandising plan aimed at improving the quality of service at the Zeus hotel, Riobamba City. Thus, for the development of the research, different research techniques ...
Factores neurocognitivos del consumidor y su relación con la cultura de consumo de quinua en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-12-15)
The present study was aimed to determine the relationship between neurocognitive factors of consumers and the culture of quinoa consumption in Riobamba city with the purpose of designing neurocogitive strategies that allow ...
Control de una silla de ruedas a través de señales cerebrales.
(Escuela Superior Politécnica de Chimborazo, 2016-10)
This work was aimed at the control of a wheelchair using brain signals, allowing people
with motor disabilities to move a robotic chair through the commercial center Emotiv
EPOC that recept electroencephalogram signals ...
Análisis de los niveles de decisión de compra de leche utilizando herramientas de Neuromarketing, en la ciudad de Riobamba, periodo 2017
(Escuela Superior Politécnica de Chimborazo, 2018-03-29)
The objective of this research is to provide a proposal of strategies based on social responsibility, encouraging new and positive emotions in the mind of the consumer, based on 3 dimensions: economy, society and environment ...
Marketing sensorial para el control de los niveles de estrés en la sala de espera del Centro Especializado de Odontología Mario Cerda de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2019-11-28)
The present investigation work on sensory marketing has as objective to control the levels of stress of the waiting room of the Specialized Center of Dentistry Mario Cerda of the city of Riobamba by means of the application ...
Uso de redes complexas na caracterização e previsão de convulsões
(Universidade Estadual Paulista (Unesp), 2017-11-07)
Studies that relate time series to the theory of complex networks have gained great prominence and importance in recent times, showing that it is possible to map a time series in a complex network without large loss of ...
Análise da origem das ondas trifásicas utilizando a neuroimagem quantitativa
(Universidade Estadual Paulista (Unesp), 2018-07-14)
O padrão eletroencefalográfico mais comum em pacientes críticos é o distúrbio da atividade de base. Ondas trifásicas (OTs) constituem um padrão periódico classicamente relacionado às encefalopatias metabólicas. A maioria ...
Avaliação das ondas Theta resultantes da atividade cerebral captada durante a realização de operações matemáticas
(Universidade Estadual Paulista (Unesp), 2018-06-08)
Lately the number of patents for devices that use as a basis the results of brain activity for the activation of electronic circuits, such as exoskeletons, has grown a lot in the United States. Several researches in the ...