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Mostrando ítems 1-10 de 1423
Marketing in politicsEl marketing en la políticaMarketing na política
(Pontificia Universidad Católica del Perú, 2016)
Political marketing: theoretical and methodological weaknessesMarketing político: debilidades teóricas y metodológicas
(Sello Editorial Unicomfacauca, 2015)
Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-01-29)
This study contributes to the field of political marketing through the use of instruments based on the Theory of Forgotten Effects. According to this theory, when individuals attribute value to the incidences or connections ...
Déjame que te cuente: storytelling on current political campaignsDéjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del Perú, 2019)
Representing the voter: reviewing the literature and proposing a new theoretical approachRepresentações do eleitor: revendo teorias e propondo novos caminhos
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2012)
Market entry modes in a multipolar world: Untangling the moderating effect of the political environment
(Elsevier Ltd, 2015-06-01)
We review the extant literature on market entry modes to explain the multi-levels of the political environment that can have a moderating effect on transnational corporations' (TNC) market entry processes. Based on a ...