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An institutional approach to the evolution of markets: the role of independent fashion entrepreneurs
(Universidade do Vale do Rio dos Sinos, 2020-06-25)
Drawing on institutional approaches, this work investigates the role of institutional entrepreneurs in market dynamics. Through the context of independent entrepreneurs in the fashion market, a qualitative research inspired ...
An institutional approach to the evolution of markets: the role of independent fashion entrepreneurs
(Universidade do Vale do Rio dos Sinos, 2020-06-25)
Drawing on institutional approaches, this work investigates the role of institutional entrepreneurs in market dynamics. Through the context of independent entrepreneurs in the fashion market, a qualitative research inspired ...
Análise do esporte como ferramenta de marketing nas instituições de ensino superior: o caso ULBRA
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2007-04-09)
The sport, with its characteristic of emotional and pleasant involvement with different public, constantly is used in the marketing having involved differentiation, approach with specific customers and searching to develop ...
A estratégia de marketing educacional: um estudo de caso da Faculdade Murialdo
(Universidade do Vale do Rio dos Sinos, 2018-03-03)
The Educational Marketing of Higher Education Institutions should have the mission of knowing and understanding the real needs of those involved. To the extent that by meeting these expectations you can be ahead of your ...
A estratégia de marketing educacional: um estudo de caso da Faculdade Murialdo
(Universidade do Vale do Rio dos Sinos, 2018-03-03)
The Educational Marketing of Higher Education Institutions should have the mission of knowing and understanding the real needs of those involved. To the extent that by meeting these expectations you can be ahead of your ...
Marketing digital em organizações públicas: um estudo de caso na editora da Universidade Federal de Santa Maria (UFSM)
(Universidade Federal de Santa MariaBrasilAdministração PúblicaUFSMPrograma de Pós-Graduação em Gestão de Organizações PúblicasCentro de Ciências Sociais e Humanas, 2019-07-29)
The present study consists of a case study of exploratory nature and qualitative approach,
applied at the publishing house of the Federal University of Santa Maria (UFSM), a sector
with significant importance in the ...
Marketing e serviço público: pesquisa de marketing como ferramenta para a melhoria da qualidade de gestão de uma IFESMarketing and public service: marketing research as instrument to improve management quality of a higher education institution
(Universidade Federal Rural do Rio de JaneiroBrasil--UFRRJ, 2018)
O marketing de relacionamento das instituições de ensino superior do Rio Grande do Sul: uma ferramenta para a fidelização dos stakeholders
(Universidade Federal de Santa MariaBrasilEngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de ProduçãoCentro de Tecnologia, 2005-10-27)
The following study attempts to list and analyze the relationship marketing strategies and tools
adopted by the great status College Degree Institutions (CDI) of the state of Rio Grande do Sul, as
stakeholders’ exclusive ...
As lógicas institucionais no mercado farmacêutico brasileiro
(Universidade do Vale do Rio dos Sinos, 2022-07-08)
The Brazilian pharmaceutical market has an impressive institutional complexity. Before reaching the final consumer, the pharmaceutical industry needs to interact with other important actors that influence consumption ...
As lógicas institucionais no mercado farmacêutico brasileiro
(Universidade do Vale do Rio dos Sinos, 2022-07-08)
The Brazilian pharmaceutical market has an impressive institutional complexity. Before reaching the final consumer, the pharmaceutical industry needs to interact with other important actors that influence consumption ...