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TRUE OR FALSE: CONSUMER PERCEPTION TO GREEN CONSUMER RETAIL
(Univ Nove Julho, 2016-07-01)
The aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green ...
Innovative winemaking: Consumer acceptance of red table wines
(2013-07-01)
Purpose: This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain nutritional benefits. Design/methodology/approach: ...
Consumer attitude towards purchasing intent for ready to drink orange juice and nectar
(2013-07-01)
Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information ...
Growing consumer rights in neoliberal times: The top-down origins of consumer organizations in Argentina between 1978 and 1993
(Emerald, 2015-01)
Purpose – The purpose of this paper is threefold: first, to analyze the origins of Adelco in the context of the “Consumer Orientation Campaign” (Orientación Para El Consumidor, OPEC, in Spanish) promoted by the Ministry ...
Chicken meat consumer profile in northwestern São Paulo State, Brazil
(2013)
Brazil is the world’s first chicken meat exporter nowadays. The maintenance of this position requires a constant quality attributes evolution. This work evaluated the chicken meat consumer profile in the northwest region ...
The Influence of Sales Tax Transparency and Political Trust on Brazilian Consumer Behaviour
(Univ Brasilia, Bus Adm Dept, 2020-01-01)
Objective: this study aimed to observe whether consumer behaviour is affected by sales tax transparency and political trust, considering the Theory of Planned Behavior model as the conceptual framework. Method: the research ...
Consumer-company identification: development and validation of a scale
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...
Preferencias de los consumidores regulares y esporádicos de melocotones de la DOP “Melocotón de Calanda”
(2016-09-01)
Consumers’ preferences towards peaches with Protected Designation of Origin (PDO) “Melocotón de Calanda”, in the city of Zaragoza, have been analysed in order to provide insights to design future policy to increase fruit ...
La figura del consum'actor justo francés: ¿consumidor y ciudadano?The figure of the just French consumʹactor: consumer and citizen?A figura do consumʹator francês justo: consumidor e cidadão?
(Facultad de Humanidades y Ciencias Sociales; Universidad Nacional de Santiago del Estero, 2015-07)
El neologismo consum´actor (consumidor-actor) es utilizado en diferentes espacios sociales para dirigirse a los consumidores susceptibles de ejercer una forma de compromiso través del consumo. El artículo muestra cómo la ...