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Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Do manual de identidade visual para o brand book: a importância do design gráfico para o branding
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2012-10-22)
This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...
Metodologia TXM aplicada ao design de marca de psicoterapeuta
(Florianópolis, SC, 2019-06-28)
Este projeto consiste no desenvolvimento de uma identidade visual para a marca pessoal da psicoterapeuta Elise Haas, com base nos conceitos obtidos durante a criação do DNA de marca. A metodologia aplicada foi a TXM Branding, ...
The brand meaning co-creation process on Facebook
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
Desenvolvimento de branding para marca Ecolossus
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-30)
The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...
Metodologia TXM aplicada ao design de marca para psicoterapeuta
(Florianópolis, SC, 2019)
Branding Goedert Reformas
(Florianópolis, SC, 2022)
Criação e gestão da marca da empresa Descolados Colados
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2015-04-24)
The following paper consists in the creation and management of the brand "Descolados Colados", a company which develops paper handicrafs, especially bridal bouquets, and sells them on-line, in an e-commerce. To the development ...
Branding, design e identidades territoriais
(Universidade Tecnológica Federal do ParanáCuritibaBrasilBacharelado em DesignUTFPR, 2015-11-04)
Understanding the identities and their construction process has proven valuable tools for designers. We resort to these to give meaning and value to things, as well as better understand the scenarios where they are inserted ...