O presente estudo visa analisar e apontar a TV híbrida como oportunidade de negócios para as emissoras regionais de televisão aberta no Brasil. O advento da TV Digital e das SmartTVs, entre outras, que permitem o acesso ...

This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...

The three traditional business models in the Italian television market does not seem to show relevant growth margins for the near future. License fees and advertising have already shown their limits and are subjected to ...

The main objective of the following academic article is to analyze, recognize and identify what are the data and processes of the generation of paid television advertising content. In the course of the research there was ...