this paper, we seek to demonstrate how the Social Psychology can serve the interests of Discourse Analysis, given the reflections that it promotes on the content and on the functions performed by some stereotypes that are ...

The most renowned brands worldwide incorporate initiatives in their business approach that seek equality between genders in society. Nonetheless, brands in their advertising campaigns, gender remains stereotyped in the ...

Modelos plus size, casais homosexuais com filhos, mulheres em posições de lideranca, uma variedade de etnias e religiões representadas em propagandas de algumas das marcas mais renomadas do mundo. Apesar de estereótipos ...

Do crises affect voters’ attitudes towards candidates differently depending on their gender? Literature shows that people in general hold gendered stereotypes about the attributes of politicians that make women be perceived ...