This document is a critical -descriptive literature review, whereby try to encompass the beginning and importance of gender stereotypes inside the mass media, besides to identify the role and the use in America. Likewise the ideas are supported with sources and researches with evident and considerable results. Afterwards, the purpose of this document is to create in the readers a clear and concise idea, the reason why the stereotypes are common in the people thoughts and how this have an influence in their preferences, and beliefs to obtain opinions about a specific subject. This paper makes a contrast among gender stereotypes since these are the most remarkable and influential stereotypes in the human beings‟ beliefs and behaviors.INTRODUCTION STATEMENT OF THE PROBLEM LITERATURE REVIEW Stereotypes concepts Gender stereotypes definition Media‟s notions The role of the media in stereotyping Star system CONCLUSIONS REFERENCES APPENDIXPregradoProfesional en Lenguas ModernasLenguas Modernas