At the end of the semester the student will be able to identify, apply and develop the essential elements in the strategic planning through a project.

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...

A gap has been identified in the literature on the diagnosis and monitoring of the degree of strategic alignment. The main objective of this article is to diagnose and analyze the strategic alignment profile using the ...

The organizational strategy has proved to be increasingly important for organizations to adapt to changes in the social and economic context, together with the development of new technologies. The strategy map provides an ...

This paper aims to contribute to strategy as practice studies by showing how strategic planning may function as a conflict-mediating routine. We conducted a five-year case study in a large financial services firm jointly ...