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A temporalidade do texto anunciativo televisivo (TAT)
(Universidade do Vale do Rio do Sinos, 2006-05-09)
The thesis studies the television advertising text (TAT), texts in commercial breaks on TV, seeking to try out the hypothesis that the internal time of discourse works as a factor of passionate sensitivization on behalf ...
A temporalidade do texto anunciativo televisivo (TAT)
(Universidade do Vale do Rio do Sinos, 2006-05-09)
The thesis studies the television advertising text (TAT), texts in commercial breaks on TV, seeking to try out the hypothesis that the internal time of discourse works as a factor of passionate sensitivization on behalf ...
Das diferentes relações contraídas pelos textos publicitários televisuais
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2017-03-20)
The present thesis is interested in the television communication process, proposing to examine, in specific, the
advertising discourse, with the main objective to analyze the relations contracted between advertising texts ...
Estratégica e/ou Constitutiva? o papel da narrativa na divulgação científica midiática
(Universidade do Vale do Rio dos Sinos, 2019-08-26)
This study aims to verify the role - strategic and/or constitutive - of narrative in texts which popularize scientific themes and studies to a non-specialized public, published in the magazines Ciência Hoje, Galileu and ...
Estratégica e/ou Constitutiva? o papel da narrativa na divulgação científica midiática
(Universidade do Vale do Rio dos Sinos, 2019-08-26)
This study aims to verify the role - strategic and/or constitutive - of narrative in texts which popularize scientific themes and studies to a non-specialized public, published in the magazines Ciência Hoje, Galileu and ...
A tradução intravisual e intralingual de A walk in the Park para Voices in the Park: um estudo sociossemiótico da reinstanciação
(Universidade Federal de Minas GeraisBrasilFALE - FACULDADE DE LETRASPrograma de Pós-Graduação em Estudos LinguísticosUFMG, 2022-02-24)
This thesis presents a study which applied the concepts and the categories of Social Semiotics to Translation Studies in a multidisciplinary approach to investigate picture books. The aims were to interpret reinstantiation ...
90 anos de Histórias: manifestação multimodal do Ethos na conformação do caráter Institucional da UFMG
(Universidade Federal de Minas GeraisBrasilFALE - FACULDADE DE LETRASPrograma de Pós-Graduação em Estudos LinguísticosUFMG, 2022-08-23)
This research has as its principle to approach the conformation of the institutional character of UFMG when it celebrates its ninety years. Focusing on the discursive construction of the ethos of nine characters selected ...
O infográfico e a divulgação científica midiática (DCM): (entre) texto e discurso
(Universidade do Vale do Rio dos Sinos, 2012-08-27)
Infographics have been largely used in several communicative situations that involve different knowledge areas, especially in the media domain. In the context of the Divulgation of Science in the Media (DSM), the infographic ...
O infográfico e a divulgação científica midiática (DCM): (entre) texto e discurso
(Universidade do Vale do Rio dos Sinos, 2012-08-27)
Infographics have been largely used in several communicative situations that involve different knowledge areas, especially in the media domain. In the context of the Divulgation of Science in the Media (DSM), the infographic ...