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Analysis of online sales distribution channels in international companies in south america and their profitability and competitiveness
(PUCE-Quito, 2018)
Over time, the Internet has changed the way people communicate, and not only that, but also how they make different transactions to acquire goods, transfer money, and entertain themselves. In this matter, distribution ...
Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory
(Emerald Group Publishing Ltd., 2017)
Impact of online marketing channels in times of COVID-19Impacto de los canales de comercialización online en tiempos del COVID-19
(Universidad Internacional del Ecuador, extensión Guayaquil, 2020)
Drivers de compra multicanal en relación a la elección de canal online vs. offline en supermercados de Lima Metropolitana, en 2019, en hombres y mujeres de nivel socioeconómico B de 25 a 35 años
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-12-01)
En el presente trabajo se discutirá sobre los principales drivers que determinan la elección de canal de los consumidores respecto a la multicanalidad. Se plantea inicialmente un marco teórico mencionando los modelos que ...
The effect of house ads on multichannel sales
(Elsevier, 2018-05)
Similar to in-store displays in brick-and-mortar stores, house ads promote a set of specific products for customers who have reached the website. In contrast to general display advertising whose primary goal is to bring ...
SCOR Model for a Dual-Channel Supply Chain using Drop Shipping to Reduce Overstock in Small- and Medium-Sized Retail Enterprises
(Institute of Physics Publishing, 2020-04-06)
Sales are central to retail companies. One of the main problems for these companies is when products are sold later than expected, causing overstock due to lower inventory turnover, which increases inventory levels. ...
Motivadores de compra en Ecommerce en Medellín
(Universidad EAFITMaestría en MercadeoEscuela de AdministraciónMedellín, 2019)
This work is inspired by the seven-year work experience in the retail sector, specifically in non-contact channels, which has evidenced the evolution and penetration of the ecommerce channel in Colombia, which has grown ...
Modelo de Negocio Online para la comercialización de prendas de vestirOnline Business Model for the marketing of clothing
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Análisis de rentabilidad de la fabricación y comercialización de un Yogurt Frutado: “Cusure”
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-11-27)
El presente trabajo de investigación busca validar la introducción de un nuevo yogurt Premium al mercado peruano, utilizando una base de contenido diferente al de la competencia y la utilización de un insumo poco conocido ...