A key question of collective social behavior is related to the influence of mass media on public opinion. Different approaches have been developed to address quantitatively this issue, ranging from field experiments to ...

Day by day, people exchange opinions about news with relatives, friends, and coworkers. In most cases, they get informed about a given issue by reading newspapers, listening to the radio, or watching TV, i.e., through a Mass Media (MM). However, the importance of a given new can be stimulated by the Media by assigning newspaper?s pages or time in TV programs. In this sense, we say that the Media has the power to ?set the agenda?, i.e., it decides which new is important and which is not. On the other hand, the Media can know people?s concerns through, for instance, websites or blogs where they express their opinions, and then it can use this information in order to be more appealing to an increasing number of people. In this work, we study different scenarios in an agent-based model of cultural dissemination, in which a given Mass Media has a specific purpose: To set a particular topic of discussion and impose its point of view to as many social agents as it can. We model this by making the Media has a fixed feature, representing its point of view in the topic of discussion, while it tries to attract new consumers, by taking advantage of feedback mechanisms, represented by adaptive features. We explore different strategies that the Media can adopt in order to increase the affinity with potential consumers and then the probability to be successful in imposing this particular topic....

This project was inspired by the influence of the mass media on society today. The main objective was to introduce a meaningful and communicative environment in the classroom by applying authentic material from the mass ...

© 2022 by the authors. Licensee MDPI, Basel, Switzerland.How mass media frame information about migrants is vital to further their well-being and social inclusion in the host society. However, it can also encourage forms ...

Marked by both deep interconnectedness and polarization, the contemporary media system in the United States features news outlets and social media that are bound together, yet deeply divided along partisan lines. This ...

The present study aimed to analyze the influence that television and internet medias play in adolescents' sexual education by checking how it reflects on the school, but also to clarify the risks and consequences of early ...

This work seeks to discover the extent of the influence of television as a vehicle of mass communication to promote culture through new projects. For this, we seek the reasons behind that Projeto Quadrante new forms of ...