Purpose: The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this ...

This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...

This article presents a case study about three underwear and footwear advertising campaigns aimed at girls and adolescents in the context of the promotion of the back-to-school season in Chile in February 2020. The adverts ...

This work is part of Discourse Analysis area and focuses on discussing the women's image that was made through the analysis of six advertisements, arranged in three groups; the first is related to ads produced in the 30s, ...

With the interaction of the media with society, advertising is present in daily experience linked to the culture of consumption, modeled according to economic, social and cultural factors. Advertising as a communicative ...

This study investigates female gender stereotypes in Brazilian printed advertising, understanding advertising as a transmitter of cultural values and beliefs. A content analysis of n = 1208 advertisements published in ...

Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, ...

The meaning and complexity of the discourses are situated and understood under social, cultural and political aspects. Thus, the interpretation of a brand's discourse, for example, is capable of identifying values and ...