Buscar
Mostrando ítems 1-10 de 180
Does humor work in advertising of pharmaceutical products?
(2010-07-07)
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...
Vendometric analysis of perception of advertising by consumers of medicinal drugs
(Universidad del Zulia, 2019)
Psychoactive drug advertising: Content analysisAnálise do conteúdo de propagandas de medicamentos psicoativos
(2008-01-01)
The goal of this study was to describe the human figures portrayed in psychoactive drug advertising in terms of gender, age, ethnic group, and social context. Content analysis for 86 new pieces of printed advertisements ...
Avaliação da publicidade de medicamentos veiculada nas principais emissoras de rádio de Natal-RN
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em Ciências FarmacêuticasBioanálises e Medicamentos, 2009-07-02)
Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this ...
Cognitive Mechanisms Of Kazakhstan Commercial And Social Advertising Text
(Universidad del Zulia, 2019)
A propaganda de medicamentos voltados à clínica obstétrica e/ou ginecológica e sua influência sobre a prescrição
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em Ciências FarmacêuticasBioanálises e Medicamentos, 2012-03-30)
INTRODUCTION: Drug advertisement stimulates self-medication and irrational use of
medicines, especially when it starts to interfere in the prescription. Monitoring
advertisements, as well as the observation of its influence ...
Propagandas de medicamentos psicoativos: Análise das informações científicas
(2008-08-11)
Objective: According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study ...
Propagandas de medicamentos psicoativos: Análise das informações científicas
(2008-08-11)
Objective: According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study ...