Buscar
Mostrando ítems 1-10 de 5652
Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
(Wiley-Blackwell, 2014-05)
Smoking habit seriously affects public health in a number of direct and indirect ways. The study reported here took place in Brazil and examined the promotional activities of the tobacco industry at the point of sale, with ...
The impact of product variety on fill rate, inventory and sales performance in the consumer goods industry
(2020-03-05)
The impact of product variety decisions on fill rate, inventory and sales performance in a consumer
goods company has been examined. From a marketing perspective, it is possible to leverage sales, reach new
segments and ...
Planes y cuotas de ventas
(Servicio Nacional de Aprendizaje (SENA)Centro de administración, 2014)
Was Covid-19 the end of B2B sales as we know it? understanding the new skills and competencies of the B2B sakes oersib after a disruption event such as Covid-19
(2023)
Purpose: The aim of this study is to examine despite Covid-19 pandemic, several companies managed to grow their sales. This leads us to our research questions: what selling competencies make best salespeople post Covid-19 ...
Procedimentos e modelos para previsão de vendas e determinação de quotas na indústria calçadista: proposta e estudo de caso
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2011-02-18)
Frequent changes in consumer behavior and the characteristics of complexity and competition involving the market demands constant innovation in products, technologies, management strategies and management systems, including ...
Automação do Sistema de Indicadores para Controle e Integração do Processo de Sales Pipeline
(Florianópolis, SC., 2016)
The Welfare effects of direct-to-consumer salese
(2019-03-20)
Cutting off the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers in many industries. Its impact on prices, profits and consumer welfare is theoretically ambiguous. It leads ...