The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

This paper analyzes the use of voice in radio advertising based on three specific objectives: quantify the presence of different types of articulations, analyze the praxis of the advertisers regarding the choice of a ...

The consumer behavior study offers to understand the factors that lead to consuming an organization and buying a product or service. As commercial radios, in turn, are radio species that provide other companies' broadcasting ...

The scope of this paper was to evaluate advertising for medication broadcast on radio stations in Natal, State of Rio Grande do Norte, Brazil, from April to September 2008 and from April to September 2010. The advertising ...

The goal of this research is to know about the type of content that the Caída and Limpia program transmits through the local broadcasting station Fm 88; we try to contribute with concepts and statistical data through the ...

This research focus on the broadcasting in the context of the military dictatorship in Brazil, during the government of Emilio Garrastazu Médici. The broadcasting beginning has been marked by the decurrently transformations ...

The present dissertation aims to analyze the work accomplished by Reis Magos radio service – 96 FM, offered on the internet. Through preliminary empiric observation it was noticed the continuous presence of the radio on ...