Cada vez más el término Brand Equity es importante en diversas categorías, de este modo, las compañías buscan construir uno sólido. Asimismo, el Brand Personality en este fenómeno es relevante, pues está relacionado con ...

This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years ...

With the development of science and technology, the connection between consumers and the products has become more and more close. Various of channels relate to the consumers, marketing strategies are vital to the company ...

Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes ...

The construction of relationships between brands and people has changed from years to now. The times has changed, as the society has changed, and the market has changed, therefore, the brands needed to adapt themselves to ...

El presente trabajo de investigación busca analizar las relaciones entre las variables Customer Brand engagement, Brand trust y Brand loyalty dentro de la categoría de MOOC’s, donde las variables son relevantes para conocer ...

One of the main goals of a brand is to achieve a competitive advantage, and one of the ways to accomplish this goal is to build brand trust, making its consumers take on a long-term relationship with the brand. Brand trust ...

One of the main goals of a brand is to achieve a competitive advantage, and one of the ways to accomplish this goal is to build brand trust, making its consumers take on a long-term relationship with the brand. Brand trust ...