“All we need is love”

Abstract

The construction of relationships between brands and people has changed from years to now. The times has changed, as the society has changed, and the market has changed, therefore, the brands needed to adapt themselves to this transformation process and find new tools to be seen, comprehended, and mainly, loved by different publics. In this way, this job aimed to study the contemporary brands and how they have turned loved, using different tools in their strategies of communication. Through these strategies, the brand finds a strong foundation to grow. In the long term, with dedication to the costumer and doing the correct use of the communication, in the construction of a relationship of fidelity with the client, the brand finds ways that lead it to be a lovemark.