Local businesses, local brands, and brand names in the local language help to preserve the local culture of a country. Through a content analysis, this study examined the 880 most successful brands in nine Latin American ...

The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...

The present work consists in the elaboration of an experimental project with the objective of creating a creative stationery brand, based on personal motivations and presented in a delicate and affectionate aesthetic. As ...

Today, the securitization industry is international in scope, large and rapidly growing, and the nature of it has changed to become largely intellectual property (IP) and future flow based. Brand securitization, one type ...

This work aims to contribute to the studies related to branding, visual identity and process of valuing the corporate image and brand recognition, presenting branding as a strategy for organizations that seek innovation ...

This monograph sought to address the creation of value for a meat brand in natura in the digital age, the so-called brand equity. Amid fierce competition and globalization of the market, the companies hope that consumers ...

The study conducted throughout this paper aimed to understand and develop the appropri- ate identity guide to Rose Petenucci’s brand. The proposal was developed with the goal of structure a new possibility for the company ...

This thesis presents bibliographic research about emotional design and branding, as well as the application of both topics into the development of a brand to a new company in the health food market. By following the GODP ...