Buscar
Mostrando ítems 1-10 de 39
Experiencia de marca, amor de marca y defensa de marca en relación a la lealtad de marca en tiendas por departamento para el hogar
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-12-04)
El objetivo de este estudio consiste en analizar la relación de las variables brand experience, brand love, brand advocacy y brand loyalty en el sector de home retail en Lima Metropolitana, Perú. Para la investigación del ...
Brand anthropomorphism and its impact on consumer brand identification, brand advocacy and consumer brand engagement on social media
(2020-03-12)
Anthropomorphism has been for long known as a phenomenon that is enrooted in mankind’s history. Its presence and importance are undeniable as it has been noticed in several fields, ranging from religion to marketing. In ...
The influence of gender stereotyping and issue advocacy in advertising on consumer sentiment
(2020-06-29)
The purpose of this thesis is to explore the effect of the stimuli gender stereotyping and issue advocacy on consumer sentiment towards advertising and brand. In an experimental study, consumer groups are exposed to the ...
Consumer Engagement as a Communication Strategy to Promote Brand Advocacy on Facebook Fan PagesCompromiso del consumidor como estrategia de comunicación para fomentar la abogacía de marca en fanpages de Facebook
(Dirección de Publicaciones, 7/26/2022)
Due to the great interest aroused by academics and professionals regarding the relationship and communication between consumers and brands in so-cial media, this study analyzes consumer brand engagement (CBE), consu-mer ...
Genialidad de marca, amor de marca y el boca a boca en relación a la defensa de la marca en el sector de las marcas de moda de lujo accesibleBrand coolness, brand love and word of mouth in relation to brand advocacy in the sector of accessible luxury fashion brands
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2023)
Definición de las influencias que afectan el brand loyalty en bancos y fintechs financieras en Colombia.
(Maestría en Dirección de Marketing - MDMColegio de Estudios Superiores de Administración - CESA, 2022)
A atuação das ONGs de defesa do consumidor na promoção da alimentação saudável: um embate com a indústria de alimentos no Brasil
(2018-07)
Este trabalho apresenta uma investigação sobre como as ONGs de Defesa do Consumidor atuam no segmento da alimentação, e as estratégias empreendidas em benefício da maior transparência das marcas dessa indústria no ...
Determinantes emocionais do compartilhamento entre consumidores online
(2014-05-30)
This study aims to analyze the roles of emotional arousal and valence as influencers of the level of information sharing propensity among online consumers. People share content both talking about and by using an online ...