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INFLUENCE OF DISCOUNT PRICE ANNOUNCEMENTS ON CONSUMER'S BEHAVIOR
(FUNDACAO GETULIO VARGASSAO PAULO SP, 2013-08-02)
The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior ...
Contingent Preannounced Pricing Policies with Strategic Consumers
(Informs, 2016)
Companies in diverse industries must decide the pricing policy of their inventories over time. This decision becomes
particularly complex when customers are forward looking and may defer a purchase in the hope of future ...
Influence of discount price announcements on consumer's behaviorInfluência dos anúncios de desconto sobre o comportamento dos consumidoresInfluencia de los avisos de descuento sobre el comportamiento de los consumidores
(Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2012)
The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior ...
List prices and collusion in industrial markets
(2021)
In several industrial markets secret discounts are the rule. Standard models suggest that
if suppliers in these markets want to collude, they must develop an allocation structure to
avoid discounts, but many antitrust ...
Influence of discount price announcements on consumers' behaviorInfluencia de los avisos de descuento sobre el comportamiento de los consumidoresInfluência dos anúncios de desconto sobre o comportamento dos consumidores
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2012)
Análise do anúncio de uma Joint Venture no valor de mercado de uma empresa do setor aeronáutico
(Universidade Estadual Paulista (Unesp), 2019-11-18)
The Aeronautical Industry in Brazil is paradoxical: while, on one hand, Brazilian population is proud of Alberto Santos-Dumont, a pioneer in air navigation and flight with the 14-bis airplane, on the other, this is a country ...
Importancia de la publicidad para captar clientes o comensales de los restaurantes de 2, 3 y 5 tenedores de la ciudad de Iquitos
(Universidad Nacional de la Amazonía PeruanaPE, 2023)
The thesis "Importance of advertising to attract customers or diners of the restaurants of 2, 3 and 5 forks of the city of Iquitos", has the purpose of identifying advertising in the design of menu-card dishes, discounts ...
Estrategias de marketing relacional para la empresa Vanon S.A. en la ciudad de Guayaquil en el año 2020
(Universidad de Guayaquil Facultad de Ciencias Administración, 2020)
La empresa Vanon en los últimos 3 años ha tenido un decrecimiento en ventas por motivo
que no cuenta con un programa que le ayude a tener una mejor comunicación con los clientes
a cerca de sus servicios prestado. Por ...
Proyecto de identificación de los mercados potenciales y canales de distribución en empresa de implementos para hogar. Caso: Imusa.
(Universidad EIAAdministrativa, Financiera, Sistemas y ComputaciónEnvigado (Antioquia, Colombia). Universidad EIA, 2014Ingeniería Administrativa, 2009)
This project was made in basis of the search for potential markets and to know the appropriate distribution channels for Imusa. This was achieved through investigations, statistics and analytical process which will be ...
Modelling the monetary policy reaction function of the Colombian Central Bank
(Universidad del RosarioFacultad de Economía, 2008)
This paper proposes a simple Ordered Probit model to analyse the monetary policy reaction function of the Colombian Central Bank. There is evidence that the reaction function is asymmetric, in the sense that the Bank ...