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El efecto del aroma en la intención de compra de un paquete vacacionalThe Effect of Aroma on Intentions to Purchase Vacation PackagesO efeito do aroma na intenção de compra de um pacote turístico
(Universidad del Rosario / Universidad de Los Andes / Universidad Complutense de Madrid, 2017)
This study analyzes the effect of aromas associated with tourist destinations on the intention to buy a vacation package. Sixty university students (M = 21.45, SD = 1.50) watched a video spot regarding a Caribbean destination ...
Atmosfera de loja e comportamento do consumidor : investigando o papel do aroma no ponto de venda
(Universidade Federal de Pernambuco, 2014)