This monograph proposes a study on how a video delivered at the point of sale can influence the consumers’ final decision on product purchase. It takes into account the aspects that consumers consider most important when ...

In 12 July 2012, the Chilean Senate approved the Law of Food Labeling and Advertising, resulting from the joint efforts of a group of health professionals, researchers and legislators who proposed a regulatory framework ...

Empresas de bens de consumo se deparam hoje com o desafio de conhecer e influenciar seus shoppers durante suas jornadas de compras, para que, assim, possam incrementar suas receitas. O shopper marketing surgiu para buscar ...

En un mundo globalizado, es necesario que los negocios publiciten en internet sus productos y servicios, En el caso de las agencias de viajes, la competencia ha desarrollado maneras de que los pasajeros ...

This work is the result of the international journey carried out as a degree option in the city of New Orleans and Hammond, with the purpose of visiting the factory of the Elmer Candy Corporation, observing the production ...

The main objective of this research work, entitled Branding management to enhance the image of Emily's bakery and pastry shop in Guano canton of Chimborazo province, was to improve the brand management of the company in ...

The company Lácteos Fino located in the city of Latacunga is immersed in countless competitors, which is the reason why it is making incursions into the neuromarketing mix to generate products that stimulate the senses of ...