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Uso de la publicidad estatal en Panamá. Criterios presupuestarios ejecutados. Período 2009-2015.
(Universidad Católica Santa María La Antigua, 2018)
Psychoactive drug advertising: a comparison of technical information from three countries: Brazil, United States and United Kingdom
(Associação Paulista de Medicina - APM, 2005-11-01)
CONTEXT AND OBJECTIVE: Studies carried out in the 1970s and 1980s showed that there were country-dependent disparities in the information given for the same drug in medical advertisements. National and international ...
A Transposição Didádica dos Gêneros do domínio do discursivo publicitários nos livros didáticos
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em Estudos da LinguagemLinguística Aplicada; Literatura Comparada, 2012-12-10)
Advertising text has been a subject of many investigations, because of its multimodal
universe. Embodied by a linguistic and discursive materiality laying on scene
persuasion, argumentation and power imagery of multissemiotics ...
An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction
(MDPI, 2021)
Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects of
advertisement framing on health ...
Impacto de la publicidad creativa y su efecto en la acción de compra en el sector automotriz de Lima Metropolitana
(Universidad de LimaPE, 2023)
Many companies, agencies, and society as a whole have a keen interest in creative advertising. When developed correctly, it can yield significant benefits by informing, persuading, and leaving a lasting impression, depending ...
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies.
How do older consumers in an ageing society interpret and make sense of cultural media products, such as advertising campaigns, portraying their cohort? A qualitative study analysing 626 advertisements and drawing from 18 ...
The advertisement calls of two species of Brachycephalus (Anura: Brachycephalidae) from southern Atlantic Forest, Brazil
(Magnolia Press, 2018-04-27)
The advertisement calls are known for only eight species within the genus Brachycephalus. Herein, we describe the advertisement calls of B. olivaceus and B. quiririensis, both species from southern Atlantic Forest, state ...
Chilling effect: how bad regulation killed comparative advertising in PeruEl Efecto Intimidatorio o “Chilling Effect”: De cómo la mala regulación mató a la publicidad comparativa en el Perú
(Pontificia Universidad Católica del Perú, 2017)