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Mostrando ítems 31-40 de 26220
Modelos de avaliação de marcaModelos de avaliação de marca
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2000)
Brand Awareness, Brand loyalty, Brand association y product quality en relación a la intención de compra de smartphones.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-06-24)
En la última década, el uso y consumo de smartphones (teléfonos inteligentes) ha ascendido de manera constante, así mismo la manera en la que los consumidores interactúan con las marcas se ha transformado a causa del acceso ...
Do manual de identidade visual para o brand book: a importância do design gráfico para o branding
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2012-10-22)
This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...
Desenvolvimento de branding para marca Ecolossus
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-30)
The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...
Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
Estrategias del audio branding presente en la publicidad de la marca APU que permite crear familiaridad hacia la marca en el mercado de cementosAudio branding strategies present in the advertising of the APU brand that allows creating brand familiarity in the cement market
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Student-based brand equity in the business schools sector: An exploratory study
(CENTRUM PublishingPE, 2019)
Plano de branding: Júlia Gomes Makeup Partner
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-28)
The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...