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Reconocimiento de la imagen del comité departamental de cafeteros de Risaralda, a través de estrategias que generen recordación en sus públicos objetivos
(Universidad Católica de Pereira, 2016-03-09)
This report is based practice to build a strategic plan with tactics and strategies that were following a diagnosis about the Departmental Committee of Coffee Growers of Risaralda. This report is a brief space for readers ...
Estrategias de comunicación de marketing en el posicionamiento del Restaurante Ikitu - 2022
(Universidad Científica del PerúPE, 2023-06-09)
El objetivo de esta investigación fue: Identificar la relación de las estrategias de comunicación de marketing y el posicionamiento del Restaurante Ikitu – 2022.
La investigación fue de tipo descriptivo. El diseño usual ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
Sistema de identidade visual: sopro no ar Saxophone Ensemble
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2011-11-08)
This Project presents a system of visual identity of the Sopro no Ar Saxophone Ensemble, aiming to assist in branding. Was necessary to develop a research was a survey of members of the group to better understanding of ...
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...
Marketing in politicsEl marketing en la políticaMarketing na política
(Pontificia Universidad Católica del Perú, 2016)