bookPart
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Registro en:
978-1-135-10061-2
Autor
Balmer, John M. T.
Illia, Laura
Gonzalez del Valle Brena, Almudena (1)
Institución
Resumen
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.