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International market selection for emerging markets: evidence from the Italian wine SMEs
(2020-11-25)
In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and ...
Lealdade do consumidor de vinhos da Guatambu Estância do VinhoLoyalty of the consumer of wines of Guatambu Wine Estate
(Universidade Federal do PampaUNIPAMPABrasilCampus Dom Pedrito, 2019)
The effect of region of origin on the individual brands in the region: a study about São Roque and Vinícola Goés
(2020-01)
Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...
Estrategias de marketing para mejorar el posicionamiento de los productos de la Asociación Vinicola Salesiana, Lima 2018
(Universidad Nacional de TrujilloPE, 2018)
El presente trabajo de investigación se realizó en la Asociación Vinícola Salesiana, ubicada en la ciudad de Lima, cuyo objetivo fue realizar un estudio de las estrategias de marketing que viene aplicando la Vinícola ...
A internacionalização das Vinícolas Carrau
(FGV EAESP, 2015)