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Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years ...
Store brand and national brand promotion attitudes antecedents
(Elsevier, 2011)
Retailers compete against national manufacturers by launching store brands. National manufactures
regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether
attitudes ...
Customer Brand engagement y Brand trust en relación al Brand loyalty en MOOC´s
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-07-08)
El presente trabajo de investigación busca analizar las relaciones entre las variables Customer Brand engagement, Brand trust y Brand loyalty dentro de la categoría de MOOC’s, donde las variables son relevantes para conocer ...
Understanding the dimensions of athlete brand authenticity
(Escuela de Educación Física de la Universidad de Costa Rica, 2021)
The brand meaning co-creation process on Facebook
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
Um profissional liberal enquanto marca: construção de um plano de branding
(BrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...