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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
Os erros mais comuns cometidos pelos Consultores de Imagem na hora de aplicar um plano de Marketing no negócio
(Facultad de Diseño y Comunicación. Universidad de Palermo, 2020)
Marketing Intelligence: Boom or Bust of Service Marketing?
Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...
Marketing digital para el posicionamiento de la microempresa “Rojo Extremo” de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-03-02)
In the following study, the application of a digital marketing plan was proposed for a microcap called Rojo Extremo in order to improve its positioning in the market of Riobamba city, as it constitutes a factor of utmost ...
Plan de marketing digital para el posicionamiento de Duck Marketing Solutions en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-05-18)
In this study, a Digital Marketing plan is proposed for the positioning of Duck Marketing Solutions, headquartered in Riobamba city. To have constancy about the investigation, a qualitative and quantitative study approach ...
Propuesta de marketing turístico comunitario para la parroquia Sibambe, cantón Alausí, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2020-07-22)
The Community Tourism Marketing for the parish of Sibambe, Alausí canton aims to increase the visits of national and foreign tourists to improve the economy of the parish with the creation of a Digital Marketing Plan. To ...
Plan de marketing para mejorar el posicionamiento de la empresa Expovallas en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2020-04-23)
In the present investigation Marketing Plan was elaborated to improve the positioning of the Expovallas Company in Riobamba city. For the investigation a questionnaire was applied to a sample of 383 between internal and ...
Plan de marketing para la Empresa Humitas San Nicolás de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2019-06-24)
The current research Project aimed to develop a marketing plan for “Humitas San Nicolás” enterprise at Riobamba city, which seeks to contribute to the enterprise positioning and development in the market, by means of stating ...
Analyst coverage network and stock return comovement in emerging markets
(Elsevier, 2017)
This paper shows that analyst coverage networks (ACN) play an important role in explaining stock return commonalities across Latin American stocks. First, pairs of stocks connected by analysts exhibit higher comovement and ...
Digital tools and smart technologies in marketing: a thematic evolution
Purpose: This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has included the evolution of digital and ...