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Personal branding en el storytelling publicitario: Caso Alessandra Mazzini y Camote Soup
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-11-22)
La industria de la moda presenta un mercado altamente competitivo. Por ello, las marcas se esfuerzan en destacar en redes sociales como Instagram, donde colaboran con influencers para obtener mayor reconocimiento de su ...
Personal branding en el storytelling publicitario: Caso Alessandra Mazzini y Camote SoupPersonal branding in advertising storytelling: Case of Alessandra Mazzini and Camote Soup
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Narrativas digitais interativas: blog como modelo de aprendizagem colaborativa
(Universidade Federal de Santa MariaBrasilUFSMCentro de Artes e Letras, 2014-07-11)
This study presents an investigation based on the construction of Interactive Digital
Storytelling of a group of students from the Visual Arts Course, available in blog format.
From a methodology based on Narrative ...
The influence of storytelling in the oral skill
(Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación, 2022-04)
Currently, storytelling has taken several forms to improve students' skills; in this case, the oral skill is fundamental in the active learning process of students and at the same time, to acquire a second language. Story ...
Discurso reportado em narrativas: a construção colaborativa de histórias na fala-em-interação
(Universidade do Vale do Rio dos Sinos, 2020-07-09)
The act of telling stories has lately been the focus of many Academic Studies
in Interactional Linguistics (GOFFMAN, 1974; 1981; MANDELBAUM, 1989; 2012;
GOODWIN, 2006; HOLT, 2007; 2009) and, especially, in the area of ...
Discurso reportado em narrativas: a construção colaborativa de histórias na fala-em-interação
(Universidade do Vale do Rio dos Sinos, 2020-07-09)
The act of telling stories has lately been the focus of many Academic Studies
in Interactional Linguistics (GOFFMAN, 1974; 1981; MANDELBAUM, 1989; 2012;
GOODWIN, 2006; HOLT, 2007; 2009) and, especially, in the area of ...
El uso del storytelling como herramienta dentro del internal branding en la construcción de marca
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-11-22)
Los esfuerzos de las marcas por fidelizar y conectar con sus clientes no solo se ven reflejados en la atención al cliente. Se reflejan en la forma en que estas pueden contar historias a través de personajes que empaticen, ...
A contribuição do storytelling em projetos de inovação social
(Universidade do Vale do Rio dos Sinos, 2014-03-27)
This study discusses how the narratives constructed from the perspective of storytelling can contribute to collaborative design processes of multidisciplinary teams, during the generation of solutions that promote social ...