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Mostrando ítems 11-20 de 268
Narrativa sexo-genérica en la campaña "Bájale al Acoso" en la ciudad de Quito.
(2021-02)
The work carried out shows the social problem that is experienced daily in the public spaces of the city of Quito and the metropolitan transport is where gender violence occurs repeatedly in actions such as physical and ...
Comunicación estratégica en la planificación, ejecución, desarrollo y cierre de una campaña política en las actuales circunstancias y marco legal normativo
(2013)
This proposal outlines a form of observational theoretical research; this is based on a research design with monographic characteristics. This is based on the Mariangel Muñoz's systematization of the political campaign. ...
Diagnóstico sobre el manejo de la comunicación digital externa en redes sociales (Facebook, y Twitter) en las campañas digitales del año 2017 realizadas por la Alcaldía de Cuenca
(2019-05-07)
This research, we aimed to diagnose the management of external digital communication of the social networks like Facebook and Twitter of the Mayoralty of Cuenca based in the campaigns realized in the year 2017, for which ...
Comunicação para o terceiro setor e combate às desigualdades no Brasil – uma análise sobre a campanha Tem Gente Com FomeCommunication for the third sector and the fight against inequalities in Brazil – an analysis of the Tem Gente Com Fome campaign
(Universidade Federal do Rio Grande do NorteBrasilUFRNComunicação Social - Publicidade e PropagandaDepartamento de Comunicação Social, 2022)
Análisis de la campaña del Ministerio de Salud del Ecuador #NosCuidamosTodos en la red social Facebook frente a la pandemia del COVID-19.
(2021-05)
This academic article focused on analyzing the #NosCuidamosTodos campaign used by the Ministry of Public Health of Ecuador on the social network Facebook, in response to the arrival of COVID-19. For this purpose, it was ...
Plan campañas de comunicación interna y global para "Sinergia"
(Quito, 2015., 2015)
Campaña de Comunicación Global para Helen Doron English
(Quito: USFQ, 2017, 2017)
Estrategia Below the Line para el lanzamiento de la franquicia de helados de yogurt con frutas Yogen Fruz en la ciudad de Cuenca
(2013)
The objective of this study is to propose launching to the yogurt frozen franchise with fruit YogenFrüz, of Canadian origin, the first franchise is located in Guayaquil, and the second opening will be in Cuenca, for ...
Marketing político y satisfacción con el desempeño del gobierno. El caso de las campañas electorales del Econ. Rafael Correa Delgado, 2009, 2013
(2016)
This investigation aims to explain the electoral campaigns by President Rafael Correa in 2009 and 2013, from the perspective of political marketing. Using the marketing mix as the main analytical tool considering the ...
“Análisis de la imagen política de Jorge Yunda durante la campaña electoral 2019”
(2020-08)
The following academic article analyzes the characteristics that the campaign of Jorge Yunda had in social networks during the electoral campaign to become the mayor of the city of Quito in 2019 and that had a major influence ...