The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?

dc.creatorAhmed, Bilal
dc.creatorZada, Shagufta
dc.creatorZhang, Liang
dc.creatorSidiki, Shehla Najib
dc.creatorContreras-Barraza, Nicolás
dc.creatorVega-Muñoz, Alejandro
dc.creatorSalazar-Sepúlveda, Guido
dc.date2024-04-10T06:43:04Z
dc.date2024-04-10T06:43:04Z
dc.date2022
dc.date.accessioned2024-07-17T21:09:01Z
dc.date.available2024-07-17T21:09:01Z
dc.identifier10.3389/fpsyg.2022.864841
dc.identifier16641078
dc.identifierhttps://hdl.handle.net/20.500.12728/11067
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9508506
dc.descriptionThe study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustainable economy. In total, 400 questionnaires were distributed, for which only 216 were filled and usable with a response rate of 54%—collected data from the production managers and units. In contrast, missed mine holders and labor analyzed the data in SPSS and AMOS to run various tests, i.e., reliability, correlation analysis, regression, moderation regression, and confirmatory factor analysis. The study findings indicate a positive and significant relationship and effect among the variables. The reviews might contain some biases. Therefore, this study recommended adopting a probability sampling technique for future studies. The study results in a positive manner indicating customer service involvement as a significant factor in behavioral intention despite competitive options. Copyright © 2022 Ahmed, Zada, Zhang, Sidiki, Contreras-Barraza, Vega-Muñoz and Salazar-Sepúlveda.
dc.descriptionQingdao University China; Ilma University, ILMA; Universidad Católica de la Santísima Concepción, UCSC, (APC-2022)
dc.formatapplication/pdf
dc.languageen
dc.publisherFrontiers Media S.A.
dc.subjectaffective engagement
dc.subjectbehavioral engagement
dc.subjectbehavioral Intention
dc.subjectcompetitive choices
dc.subjectcustomer cognitive engagement
dc.subjectcustomer experience
dc.subjectcustomer identification
dc.titleThe Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?
dc.typeArticle


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