Reactive and Asymmetric Communication Flows: Social Media Discourse and Partisan News Framing in the Wake of Mass Shootings

Abstract

Marked by both deep interconnectedness and polarization, the contemporary media system in the United States features news outlets and social media that are bound together, yet deeply divided along partisan lines. This article formally analyzes communication flows surrounding mass shootings in the hybrid and polarized U.S. media system. We begin by integrating media system literature with agenda setting and news framing theories and then conduct automated text analysis and time series modeling. After accounting for exogenous event characteristics, results show that (a) sympathy and gun control discourses on Twitter preceded news framing of gun policy more than the other way around, and (b) conservatives on Twitter and conservative media reacted to progressive discourse on Twitter, without their progressive counterparts exhibiting a similar reactiveness. Such results shed light on the influence of social media on political communication flows and confirm an asymmetry in the ways partisan media ecosystems respond to social events.