| dc.creator | Ferreira, Raquel Marques Carriço | |
| dc.date | 2018-07-18T18:54:46Z | |
| dc.date | 2018-07-18T18:54:46Z | |
| dc.date | 2013-05 | |
| dc.date.accessioned | 2023-09-28T22:46:17Z | |
| dc.date.available | 2023-09-28T22:46:17Z | |
| dc.identifier | FERREIRA, R. M. C. The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification". In: ANNUAL INTERNATIONAL CONFERENCE ON COMMUNICATION AND MASS MEDIA, 11., 2013, Athens. Anais eletrônicos... Athens: ATINER, 2013. Disponível em: <http://www.atiner.gr/papers/MED2013-0655.pdf>. Acesso em: 18 jul. 2018. | |
| dc.identifier | 2241-2891 | |
| dc.identifier | http://ri.ufs.br/jspui/handle/riufs/8635 | |
| dc.identifier | All rights reserved. Reproduction is allowed for non-commercial purposes if the source is fully acknowledged. | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9077525 | |
| dc.description | The Uses and Gratifications approach has an influential tradition in research
on audience, putting as a focus of study the reasons that lead receivers to
expose themselves to different media and communication contents. The basic
assumption of this proposition is that, through the experiences and reflections
of media and content, audience members relate which of these are most
rewarding, proceeding subsequently to the exposure to these media. In fact, the
U&G paradigm has expanded to such an extent that one can not speak of a
theory of U&G, but rather, of a scheme of multiple theories. The purpose of
this article is to establish the "state of art" of this important approach,
demonstrating its major historical points. Additionally, it also aims to make
readers aware of the description of the main stages that mark the six most
prominent categories of this research aligned to the U&G model; (1) the social
and psychological origins of media gratifications; (2) the approach of the
expectation value; (3) the audience activity; (4) gratifications and media
consumption; (5) gratifications sought and obtained and (6) gratification and
media effects; highlighting the results of an investigative study (qualitativeinterpretative)
completed in 2011, approached according to the Grounded
Theory that aligns with the approach of the "expectation value of the
gratifications", one of the most important theoretical strategies integrated with
U&G. | |
| dc.description | Athens, Greece | |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.publisher | Athens Institute for Education and Research (ATINER) | |
| dc.relation | 11th Annual International Conference on Communication and Mass Media | |
| dc.subject | Uses and gratifications | |
| dc.subject | Values of media gratification | |
| dc.subject | Audience | |
| dc.subject | Media | |
| dc.subject | Usos e gratificações | |
| dc.title | The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification" | |
| dc.type | Trabalhos em Eventos | |
