The Pd-TiO2 electrocatalysts were synthesized via sodium borohydride reduction and characterized by X-ray diffraction (XRD), transmission electron microscopy (TEM), cyclic voltammetry, chronoamperometry and attenuated total reflectance-Fourier transform infrared (ATR-FTIR). The X-ray diffraction experiments of the Pd-TiO2 showed peaks associated with Pd face-centered cubic (fcc) structure and peaks characteristics of TiO2 (anatase phase) with a tetragonal structure. The TEM images showed that the Pd and TiO2 nanoparticles were well distributed in the carbon support showing some clustered regions with nanoparticle sizes between 7 and 8 nm. Cyclic voltammograms showed an increase in current density values after the glycerol adsorption process. Experiments in alkaline direct glycerol fuel cells at 60 ??C showed a higher power density for Pd-TiO2/C (70:30) in comparison to the commercial Pd/C electrocatalyst indicating that the use of the TiO2 co-catalyst with Pd nanoparticles had a beneficial behavior. This effect can be attributed to the electronic effect or to the bifunctional mechanism. Molecules with high-value added glyceraldehyde, hydroxypyruvate and formate were identified as electrochemical reaction products of glycerol on all prepared electrocatalysts.Funda????o de Amparo ?? Pesquisa do Estado de S??o Paulo (FAPESP)Conselho Nacional de Desenvolvimento Cient??fico e Tecnol??gico (CNPq)FAPESP: 17/11937-4CNPq: 302709/2020-7