Identification and prioritization the factors affecting the insurance industry customer preferences using KANO and AHP model (case study:the city of Kashan(

dc.creatorSabbaghian, Ali
dc.creatorEdalaty, Maryam
dc.date2015-12-21
dc.date.accessioned2023-09-27T19:28:49Z
dc.date.available2023-09-27T19:28:49Z
dc.identifierhttps://periodicos.ufsm.br/cienciaenatura/article/view/20873
dc.identifier10.5902/2179460X20873
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8938814
dc.descriptionIt is noticed that the environmental changes in world market, impress the insurance companies, accepting new models for their business, as it is important to utilize the customers ideas for services, especially that the customers are affected by the environmental changes. The satisfied customers act for developing the insurance culture as, applying effective strategy, increasing the customer services and attracting the customers. In modern variable environment, it is necessary that the companies adopt themselves with variations, for continuing to survive life. Creating an appropriate structure is one of the main components and integrated features of today's societies and in the present competitive world, successful companies are those that of a step above theirs competitors. In this paper, it is tried to identificate the effective indicators in customer preferences using KANO model and finally prioritized using AHP model.en-US
dc.formatapplication/pdf
dc.languagepor
dc.publisherUniversidade Federal de Santa Mariaen-US
dc.relationhttps://periodicos.ufsm.br/cienciaenatura/article/view/20873/pdf
dc.sourceCiência e Natura; Vol. 37 (2015): SPECIAL EDITION - PART 1; 426-431en-US
dc.sourceCiência e Natura; v. 37 (2015): EDIÇÃO ESPECIAL – PART 1; 426-431pt-BR
dc.source2179-460X
dc.source0100-8307
dc.titleIdentification and prioritization the factors affecting the insurance industry customer preferences using KANO and AHP model (case study:the city of Kashan(en-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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