Corporate strategy and communication of corporate social responsibility
Estrategia corporativa y comunicación de la Responsabilidad Social Empresarial
| dc.creator | Parra-Meroño, María Concepción | |
| dc.creator | Mira-Agulló, José Gabriel | |
| dc.date | 2017-12-19 | |
| dc.date.accessioned | 2023-09-27T18:54:38Z | |
| dc.date.available | 2023-09-27T18:54:38Z | |
| dc.identifier | https://periodicos.ufsm.br/animus/article/view/29142 | |
| dc.identifier | 10.5902/2175497729142 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8932585 | |
| dc.description | Culture and Business philosophy has evolved significantly in recent decades. Business management has ceased to be focused on purely economic aspects to evolve into relevant social and political components and undertaking an ethical responsibility towards society and the environment. This responsibility towards society is a fundamental aspect that is currently being managed and has been integrated into the corporate structure of the company as a strategic factor of growth and development. Based on the current situation of Corporate Social Responsibility in Spain, this paper emphasizes the importance that corporate communication should place on the communication of corporate social responsibility. | en-US |
| dc.description | La Cultura y Filosofía empresarial ha evolucionado significativamente en las últimas décadas. La gestión empresarial ha dejado de estar centrada en aspectos netamente económicos, para evolucionar a componentes sociales y políticos relevantes, atribuyéndole también una responsabilidad ética con la sociedad, el entorno y el medio ambiente. Esta labor de responsabilidad frente a la sociedad es un aspecto fundamental que actualmente se está gestionando y se ha integrado en la estructura corporativa de la empresa como un factor estratégico de crecimiento y desarrollo. Este trabajo, basándose en la situación de la Responsabilidad Social Corporativa en España en la actualidad, pone en valor la importancia que ha de dar la comunicación corporativa a la comunicación de la responsabilidad social empresarial. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidade Federal de Santa Maria | pt-BR |
| dc.relation | https://periodicos.ufsm.br/animus/article/view/29142/pdf | |
| dc.rights | Copyright (c) 2017 Animus. Revista Interamericana de Comunicação Midiática | pt-BR |
| dc.source | Animus. Revista Interamericana de Comunicação Midiática; v. 16 n. 32 (2017) | pt-BR |
| dc.source | 2175-4977 | |
| dc.source | 1677-907X | |
| dc.subject | Strategy communication. Corporate communication. CSR management. | en-US |
| dc.subject | Strategy communication | es-ES |
| dc.subject | Corporate communication | es-ES |
| dc.subject | CSR management. | es-ES |
| dc.title | Corporate strategy and communication of corporate social responsibility | en-US |
| dc.title | Estrategia corporativa y comunicación de la Responsabilidad Social Empresarial | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Pesquisa Empírica | es-ES |