Plan Prospectivo Estratégico de Boxer Crossgym 2024-2028

Abstract

The Boxer Crossgym physical conditioning center was created to provide an alternative physical conditioning service, offering physical activity programs focused on satisfying that specific need that each person requires, recognizing the importance of the health of each person through physical exercise. Boxer Crossgym wants to potentiate its growth through consolidation in the northeastern Colombian market. In order to achieve the aforementioned objective, a strategic prospective planning is carried out in the present work with the application of different tools that allow the identification of internal and external variables that directly influence the proposed objective.