Obstáculos en la captación de clientes del grupo empresarial Web Media.

Abstract

The following article presents an analysis of the most important elements to take into account in the customer acquisition process for an expansion of the Grupo Empresarial Web Media’s portfolio in order to improve its apparently weak points in terms related to the areas of marketing, in which drawbacks were detected, and thus to obtain a greater flow.

The Grupo Empresarial Web Media is a company dedicated to the retail of products of various categories such as textiles, processed garments, accessories, and technology equipment, among others, wholesale and retail. It has a single headquarters located at Carrera 69 P # 68 – 90, La Estrada neighborhood, in the city of Bogotá, D.C., and it has been operating since 2012.

The methodology that was used to carry out the evaluation of the described points was based on the observation during the internship, and was complemented with means of analysis such as the SWOT matrix in order to identify the shortcomings related to the sales process in general and the other related areas.

After the analysis, some suggestions were described that could be the basis for structuring a plan that allows the company to expand its market, reaching the conclusion that the marketing process and what this entails is essential for the prosperity of any business.