Evaluación de la administración de relaciones con los clientes para potenciar factores de venta de la empresa Disedmed en Bucaramanga, santander

Abstract

DISEDMED SAS is a company in charge of the distribution of supplies, equipment and medical devices; of origin in Santander, a shortcoming in customer service and management being identified, for this reason it is proposed to implement a platform in the customer management cloud, in order to be able to have a closerrelationship with each of its customers and understand what they are the potentials that the company should reach. However, the company has observed that in the last period evaluated 2020-2021,it has presented a decrease in growth and scope of growth by profit of the company afterthe pandemic, for which the design of a proposal based on CRM was proposed. the identified shortcomings regarding the attention and services directed to the client of the company DISEDMED S.A.S, through the fulfillment of activities such as the design ofa database of frequent clients, being the study sample of the work applying descriptive statistics for its analysis . As a result, it has been found that it is necessary to implement a methodology that focuses on the client, since one of the main problems was inefficient attention and lack of contact with the user, for which the work of improving the personnel and attention channels It was the priority to include the CRM methodology, concluding that the design and investment in new sales and service channels will contribute to the company DISEDMED SAS, reaching its utility goals.