Estrategias de marketing digital para fortalecer el posicionamiento de la ferretería Decoreléctricos y ferretería sede galerías en Bogotá D.C.

Abstract

The central objective of this degree work is the determination of marketing strategies in view of which ones are best suited to the positioning that the company Decoreléctricos y ferrerería will seek in the next 6 months, hoping to bring economic benefits such as increased sales, analyzing the environment that surrounds the industry to which the hardware store belongs, there are extremely important data such as the budget that is had for infrastructure that increased in comparison to previous years, an internal analysis was established where the suppliers that the company manages and the main competitors that it faces, the mixed methodology was used with the introduction of instruments such as the survey where the client profile was analyzed and the observation to determine complementary data of the clients and the administrator, finally the results of the instruments to support the achievement of the specific objectives.