Turismo na fronteira da paz: os vinhos nos Free Shops e o potencial para o Enoturismo

Abstract

he present research represents the involvement with the theme of wine tourism as one of the possible areas of the Technologist in Tourism Management. The objective of this work was to analyze the profile of wine consumers in the free shops of Rivera/UY and the potential for the development of wine tourism in the municipality of Santana do Livramento/RS. Therefore, the research was based on the application of a structured questionnaire to 130 wine consumers in duty-free shops. The results point out strengths and weaknesses of wine tourism management policies on the border. It was noticed that, despite the existing wine production potential and the great commercialization of this product, there is a need for policies aimed at the tourist sector, so that visitors see the destination beyond shopping tourism and stay longer in the region.