| dc.description.abstract | Geotourism is a type of tourist activity carried out in areas of nature, without
excluding urban areas, having the geological evolution of the planet and geodiversity
as main attractions, and seeking to establish a new perspective to tourist visitation,
beyond mere scenic contemplation, including also biodiversity and local culture, and
being intrinsically linked to sustainability and environmental preservation. Geotourism
has gained prominence around the world in the last two decades, with the creation of
geoparks recognized by UNESCO, which are territories with unique geological
characteristics, which combine sustainable development with geoheritage protection.
Since 2018, UFSM and UNIPAMPA, in partnership with the government and the local
community, have been joining efforts to create the Caçapava do Sul Geopark. This
experimental work aims to contribute to the promotion of the Geopark Caçapava do
Sul through advertising spots, broadcast on radio. In methodological terms, the work
is divided into two stages. The first one, of an exploratory bibliographic character,
serves as a subsidy for the structuring of the theoretical part of the work, in which the
possible relationship between radio and tourism is described, and important concepts
are presented, such as spot, geopark, geoconservation, geodiversity, geoheritage
and geotourism. The way in which the geopark project is being developed is also
described and the selected geosites to compose the spots are indicated, justifying
their choice. from the analysis of 46 geosites, considering the indices of educational
value, tourist value and value of need for protection (BORBA, et al., 2013). The
second stage of the work, of a practical nature, consisted of producing the scripts for
spots, followed by recording and editing the advertising pieces. As a result, ten spots
were obtained, on nine geosites and an activity commonly practiced in some of these
geosites: climbing | |
