Ampliação do vocabulário em desenho industrial: considerações para o projeto de produto

Abstract

This work presents some proposals for the amplification of industrial designers’ visual vocabulary involved with the projetual practice for the product development. In order to potencialize this drawing vocabulary, analytic techniques of verbal language adapted for the visual language are used in this study,. These used techniques are the three Saussuri’s dichotomies: denotation and connotation, diachrony and synchrony and paradigm and sintagm. This study is divided into four moments. In Chapter I there are some aspects, concepts and structures of the verbal language that give base to the visual language. Chapter II is focalized on the Saussuri’s analytic techniques, his definitions and applied structures to the projetual methodologies of product development. The phase of data collection is accomplished in Chapter III, which analyzes the formation processes of drawing vocabulary. These processes are materialized in resulting workmanships of the “industriosidade” and human industrialists. Chapter IV focuses on the contributions for the ordination of knowledge in the process of drawing vocabulary formation with views directed to the projetual practice of industrial designers. Moreover, it presents suggestions for future investigations on the theme. Finally, this study tells of the favorable situations and difficulties found during the accomplishment of the work.