| dc.description.abstract | In this study, a survey of data from Brazilian blogs about travel was carried out,
seeking to identify the various information available that cater to different types of audiences
and the propagation of influencers in the tourist market, with the description and analysis in
tables to portray their general characteristics and destinations, also a focus on specific
information about tourism in Brazil. A blog is a website that aims to publish posts, with
content containing texts, videos and photos, which can become relevant to a digital
marketing strategy. Blogs related to the tourism sector are characterized by the
personalization in which the writer himself publishes articles and information experienced in
his travels, his daily life and/or past experiences. This study shows how tourism blogs have
become a trend and that their main tool is information, which is disseminated through the
perception of every detail, mapping and tips. It has become everyday to search for
information and, usually, the first thing to do before traveling is to search for information
about a destination. In this context, the intention of tourist blogs is to generate as much
information as possible using all the possibilities that social networking tools have to offer,
showing your opinion about tourist companies and, in this scenario, providing dissemination
of agencies, hotels, restaurants and offers. to tourist attractions. The results of the survey
showed that there is a standard of information common to all blogs, such as: e-books:
accommodation, tourist destinations, tourist itineraries, gastronomy and culture; service
information: restaurant, hotels, travel insurance, international chip and rent a car; social
networks: Instagram, Facebook, Twitter and Youtube. | |
