Motivações da demanda pelos restaurantes locais: turismo gastronômico na Quarta Colônia/RS

Abstract

Gastronomic tourism in the context of cultural tourism has grown more and more, tourism and gastronomy have always been present in people's daily lives. Thus, the gastronomic quality of a place is an important factor for the satisfaction of a trip, as gastronomic tourism is seen as a contemporary cultural resource, since gastronomy meets all the conventional requirements of tourist cultural products. In Quarta Colônia, gastronomy can be constituted from a center of events, cultural festivals, typical gastronomy restaurants, among others. This study deals with gastronomic tourism in the Quarta Colônia, seeking to assess the motivations that lead consumers to attend and consume the Italian cuisine offered in restaurants in the region; to investigate and understand the perception of restaurant goers in relation to gastronomic tourism in the region and the benefits for the gastronomic and tourist sector. The methodological procedures were developed from a qualitative and exploratory research, and as a research technique, the online questionnaire was used, via the google forms platform. The universe of the research sample consisted of 129 respondents, and in this sense, some aspects are highlighted, such as: the menu and food quality as definers of choice of typical food restaurants, the interest in Italian gastronomy, the relevance of gastronomic tourism for the region and the development potential in a sustainable socio-economic-cultural-environmental perspective for the communities.