El presente trabajo se bas? en una caracterizaci?n de la demanda del servicio de fabricaciones especiales para el sector agr?cola de Espinal-Tolima para la empresa Tornitolima Ltda. compa??a que lleva veinticinco a?os haciendo presencia en el mercado mayormente en la ciudad de Ibagu?. Esta investigaci?n se justific? debido a la necesidad presentada por la empresa en la b?squeda de alternativas para su crecimiento y su expansi?n a nuevas rutas de mercado, esto con el fin de enfrentar los cambios en el mercado y la competencia acelerada en el sector de ferreter?as en el municipio de Ibagu?, por ende, se postul? como primer opci?n de an?lisis el municipio de Espinal-Tolima para conocer y evaluar el potencial del mercado para dicho objetivo. Este estudio estuvo enmarcado en una investigaci?n descriptiva de tipo transversal con car?cter cuantitativo, as? mismo, para su modelado se us? como m?todo de recolecci?n de informaci?n el instrumento denominado cuestionario de tipo presencial del cual aplicaron dos entrevistas a expertos y a trav?s de un muestreo no probabil?stico se aplicaron diecinueve cuestionarios estructurados de una muestra de treinta y dos empresas agr?colas. De esta manera se pudo concluir que el sector agr?cola de Espinal-Tolima es un segmento potencial y significativo para la empresa en estudio como primera medida para su expansi?n a nivel departamental y sobre todo para su posicionamiento, ya que, se encontraron resultados favorables que apuntan desde la alta necesidad del servicio de fabricaciones especiales hasta la apertura de una sucursal en Espinal por parte de la empresa Tornitolima Ltda.This project was based on a characterization of the demand of the special manufacturing pieces service for the agricultural sector of Espinal-Tolima, it was developed for the company Tornitolima Ltda. that has been in Ibague market for twenty-five years. This investigation was justified due to the need shown by the company in the search for alternatives for its growth and its expansion to new market routes, this in order to face changes in the market and accelerated competition in the hardware stores sector in Ibagu? city, therefore, the municipality of Espinal-Tolima was nominated as the first analysis option to know and evaluate the market potential for this purpose. This study was framed in a descriptive research of transversal type with quantitative character, likewise, for its modeling, the methodology that was used as a method of gathering information the instrument called face-to-face questionnaire, of which two interviews were applied to experts and through a non-sampling probabilistic nineteen structured questionnaires from a sample of thirty-two agricultural companies were applied. In this way it was possible to conclude that the agricultural sector of Espinal-Tolima is a potential and significant segment for the company as the first measure for its expansion at departmental level and above all for its positioning, because, favorable results were found that point from the high necessity of the service of special fabrications and the opening of a branch in Espinal by the company Tornitolima Ltda., among others opportunities.